Reasons Why Your Small Business Need Business Cards
Did you know that business cards date back in the 17thCentury? They first appeared in England whereby they were used to promote trade and give directions to business places. To date, they are still considered as one of the brilliant investments a company can use for promotional purposes. Does this sound exaggerated? Some businessmen have a wrong notion about this tool- that it is only for established career people such as doctors and lawyers. However, even the smallest businesses should have official cards. They portray self-assurance and can help your venture move a notch higher.The idea of minimizing your services into a few concise statements sounds a little overwhelming. Note that the card is not all about print. You must get the wording right if you want it to turn into a success. Regardless of what your business does, there are countless ways a card can enhance your venture. Let us explore reasons you must design business cards for your small enterprise.
1. To show credibility
Attaching your contacts on a card for your small business is a good way of telling people that they can trust you because you are honest and reliable. People normally question the credibility of a business that doesn’t have cards and it is easier to forget such a business. So, you need a professional card to prove your credibility.
2. To form a network
If you are a social person, you understand the importance of introducing yourself to new people. A true business person lets other people know what she/he does. If you attend conventions, you want to give out something that will make other people remember your business, and you can achieve this through cards. You never know, the person you meet today can turn out to be your potential client. That’s why you must be ready all the time with several cards on hand. You need to take advantage of any networking opportunity that presents itself. Don’t be like the uninformed businessman who mumbles something like, “Well, I deal with almost any kind of business.”
3. To promote your business
As mentioned before, a business card is a great marketing tool. It introduces your business to both the design and words. If you create an attractive card, your audience will want to hang on to it. It is the physical object that keeps your business from just being a name.
4. To distinguish your venture
It puts a face to your business and simply sets you apart, making your business to upstage the competitors. The first impression of a good business card can create a long-lasting memory on somebody. It reflects the aim of your business so that people can see how different you are. These days, you can control how your card looks, thanks to the modern printing technology. And the good thing is that you can always bargain for a reduced price from a printing company, especially if you print in large volumes. If you ever feel like your small business isn’t taking a clear route, you can always make it look more certain by presenting ideas on a business card. All you need is to think what impression you want the card to make.
5. For convenience
A business card is not a brochure or pamphlet. The most popular size of a professional design is 3.5” by 2”. Who wouldn’t carry such a small document? It is easier to hand it over, to display it on your store counter, or even enclose it in a letter.
6. To pave way for a new opportunity
Your business card is the roadmap to splendid opportunities. It can land you in a new partnership or job or better yet boost your sales. When you give it out to people, you are adding more contacts to your business profile and you are looking forward to benefiting from that. Along the way, someone will turn into your long-term customer.
7. To show preparedness
Giving out your business contacts on a piece of paper or phone doesn’t give a good picture. What if there is no pen around or if the phone battery dies? However, a card is more professional and most people would want to do business with an organized individual. A card is a good sign that you are always ready as a business person; that you are prepared for anything in life.
A business card is a great staple for your business’ professionalism. This promotional tool has the power to give you new connections from industry events to new clients. Wouldn’t you feel more confident about yourself and your business too? Besides, it can take your social networking abilities to a higher level. A good point to note is that you need to perfect the design. Learn all about print and the most attractive materials for a business card. You cannot afford not to have it!
